I'm pretty sure your motor has the "prime-start" feature for cold starts - item #34 in this diagram:
This prime start assy is just a solenoid and pump that gets a 12 volt command when the temp is low enough (and you're right - pushing in the ignition switch does nothing). You can monitor this 12 signal when the motor is cold and ignition to start position. If the 12 volt signal is there, then the solenoid/pump is bad.
But if your motor is new, then it should still be under warranty - let the dealer fix it.
Good luck [img]smile.gif[/img] ,